The Galaxy Z Fold 8 is the modern-day wild Nokia phone and may finally put foldables on the map — but how much credit will Samsung get for this enchanting design once the iPhone Ultra arrives

Samsung Galaxy Z Fold 8 and Nokia 3650 phone.

Confusion is the typical first reaction. They hold the new Samsung Galaxy Z Fold 8 in their hands, marveling at the passport-sized cover screen, and ask without irony or sarcasm, "Is this new?"

I'm finding that people think the Z Fold 8's design is both familiar and completely alien. They roll it over in their hands and, initially, appear unaware that it also unfolds to reveal a far larger, and yet also oddly shaped, inner display.