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Android Central
Android Central
Technology
Shruti Shekar

The Galaxy S25 didn't go up in price, which was a very smart move by Samsung

Samsung Galaxy Android Central Jitesh Ubrani Android IDC OnePlus
Silver Galaxy S25 Ultra on stand.
Off the Record
(Image credit: Android Central)

Off the Record is a weekly column written by Android Central's editor-in-chief. The column looks to expand and go in-depth on topics in the Android space without any limitations.

Samsung just launched the Galaxy S25 series at its annual Galaxy Unpacked event. The phones come with all of the Galaxy AI features, and some phone upgrades. But most notable is that the Galaxy S25 Ultra is now available at the same price as the Galaxy S24 Ultra. Not increasing the price of its latest flagships is a move that I think might be favorable for Samsung.

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