The “television experience” has morphed into the more broadly defined “viewing experience,” extending to mobile and connected devices, new streaming services, and multiple screens. Accelerating these trends are a changing business landscape, IP and cloud workflows, and AI and data-driven analytics that will re-shape content creation. But whichever way it’s defined, created, or consumed, quality content will always be a social influencer, attracting an audience craving unique, customized, and engaging viewing experiences.
“High-profile live TV events still have the capacity to attract large audiences,” said Mike Ward, head of marketing at Singular.live. “At the same time, what we now know as television has changed drastically in terms of the platforms on which content is distributed and watched, giving audiences more options.”
