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Sports Illustrated
Sports Illustrated
Sport
Andrew Brandt

The Future of the NFL Abroad Is Bright, but Still a Work in Progress

Football (American) in Frankfurt

A couple of months ago, I received a call from Oliver Luck, the general manager of the Frankfurt Galaxy when I had the same role with the Barcelona Dragons, about a World League–NFL Europe reunion around the NFL game in Frankfurt between the Dolphins and Chiefs. I called my son, a music producer in Los Angeles with a shared zest for travel and experiences, and the weekend in Germany was on.

Despite my Barcelona experience, I had never been to an international NFL game. And due to my Barcelona experience, my expectations about a much deeper understanding of American football were easily met. I can now laugh about the frustrating obstacles in trying to sell American football in Spain decades ago. Here is just a sample of some of those obstacles.

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