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T3
T3
Technology
Matt Kollat

'The future of fitness is not just synthesised but personalised': Your treadmill just got a Jurassic upgrade, thanks to iFIT

iFit Fitness Jurassic Atlantis Ancient Rome
IFIT Realms You Can’t Reach screenshot.

For more than 20 years, iFIT built its fitness empire on the simple promise of taking people somewhere real.

From glaciers and deserts to coastal roads and mountain passes, the NordicTrack folding treadmill or exercise bike owner turned home workouts into virtual travel experiences, sending film crews and trainers across more than 80 countries and all seven continents.

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