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Will Jones

The future is orange: Wiggle relaunches with fresh stock and reprised old branding

Wigglecrc.

No sooner was it reported that Mike Ashley's Frasers Group were aiming to relaunch Wiggle and Chain Reaction Cycles than it has happened; both Wiggle and CRC are back online and appear to be in a position to ship stock. 

Interestingly the branding on the Wiggle site has reverted back to the old orange and black colour with the old logos; Frasers Group was clearly not a fan of the recent rebranding to teal, presumably surmising the original has more customer appeal. 

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