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Creative Bloq

Technology

Joe Foley

"The future is one person making a whole film," says director of AI movie that hijacked Cannes

Cannes Creative Bloq ImagineFX Wall Street Journal

A screenshot from AI-generated movie Hell Grind.

Even just a few months ago the idea of making an entire feature-length movie using generative AI was fairly risible. If Coca-Cola couldn't achieve consistent visuals over a 60-second Christmas ad, how would anyone produce a 90-minute film?

But months are years in AI time, and this week we suddenly had headlines claiming that a 100% AI-generated movie had "premiered at the Cannes Film Festival": a 95-minute action-fantasy film called Hell Grind.

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