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Fortune
Fortune
Ketil Gjerstad, Johann Harnoss, Viacheslav Romanov, Sophie Thorup

The Future 120—How vital firms stay forever young

If there is one thing capital markets and corporate leaders never stop chasing, it’s sustainable growth. In 2026, it remains companies’ number one pursuit and—amid geopolitical uncertainty and rapid technological change—one of the hardest things to capture.

Since 2017, Boston Consulting Group and Fortune have partnered to identify firms with long-term growth potential, screening more than 3,000 every year for their capacity to generate growth from within. We call that measurable and manageable trait “vitality,” which reflects the ambition of a firm’s growth agenda, the strength of its growth teams, and the inner dynamism of its culture.

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