When a record crowd walked to Old Trafford for the Women's Euro 2022 opener at Old Trafford this week, they will have passed a billboard at Victoria Warehouse that said: "We're not big enough to sponsor the Euros (yet), so we've got this billboard instead."
The advert was for homegrown business Miss Kick, started from the bedroom of former Manchester City and Liverpool youngster Grace Vella. It will have been seen by thousands ahead of England vs Austria on Wednesday, with a record attendance set for a UEFA Women's Euro fixture. As women's football gets the attention it deserves this month, Grace is hoping youngsters can see a pathway to a future career in the game that she never could.
After dropping out of football as a teenager, Grace went to university and then decided to return to the game and set up Miss Kick - a clothing brand and charitable foundation aiming to inspire the next generation of women's footballers and address the high number of teenage girls dropping out of football at a crucial time.
