In 2004, Roadrunner Records founder Cees Wessels called a meeting. The man who had started the label in Holland in 1980 wanted to mark its approaching 25th anniversary, and he was looking for ideas.
“There were all the usual suggestions for books and documentaries,” says Monte Conner, at the time the label’s Senior VP of A&R and someone who worked for Roadrunner from 1987 to 2012. “But in typical Cees fashion, he went, ‘Go broke or go home.’ He wanted to do something big.”
