The launch of the Fujifilm X Half and its RRP of $849 / £699 / AU$1,349 makes it the cheapest X Series camera on the market right now, beating the Fujifilm X-T30 II and Fujifilm X-M5 by up to $100 / £100 / AU$100.
And bear in mind those are body-only prices, so you'll need to buy a lens on top, whereas the X Half features an integrated lens. So why are so many people bemoaning the RRP online? And are their concerns valid?
