Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Emma Burleigh

The founder of $400 million company Knix sees a hypnotherapist to ‘rewire’ her brain and work through her fear of failure

Joanna Griffiths, the founder and president of Knix (Credit: Courtesy of Knix)

Everyone has a different way of coping with work stress; some clear their minds with 5 a.m. runs or by unloading to their therapists, while others let retail therapy work its magic. Joanna Griffiths has experimented with executive coaches for years to help her work through challenges in leading $400 million intimates company Knix. But now, she’s finding new wings by falling into a trance-like, meditative state. 

“I love hypnotherapy, which has been really helpful,” Griffiths tells Fortune. “[My hypnotherapist] works with quite a lot of high-profile entrepreneurs, athletes, and really senior creatives. [We’re] really working to rewire my brain and the way that I react in different situations.” 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.