
Long before Nicole Bernard Dawes’ brands were lining the aisles of thousands of grocery stores, she got her start in business wheeling around baked goods in a little red wagon. The two-time founder discovered her passion for entrepreneurship as a kid selling $1 cookies to small businesses.
“My first foray into this universe was when I was 12. My best friend and I had a cookie company, and we had customers” Dawes tells Fortune. “I actually sold to local delis in my town, which is kind of wild that was even allowed.”