I expected a high-octane fashion experience when I secured my spot at the Formula 1 Las Vegas Grand Prix through Marriott Bonvoy. The famed international racing circuit hit record viewership this year—fueled as much by the breakneck challenges for the pole position on the track as the distinctive styles of the drivers and their fans.
Luxury fashion is everywhere you look on any of the 24 Grand Prix circuits. Louis Vuitton and Tag Heuer are major sponsors. Lewis Hamilton, George Russell, and Charles Leclerc's paddock outfits have inspired collaborations between racing teams and the likes of Puma, Adidas, and Abercrombie & Fitch. Ferrari shows a runway collection at Milan Fashion Week each season. The rise of F1 Academy, the women's league that just wrapped its third year, has brought a tidal wave of fashion and beauty tie-ins from Tommy Hilfiger, Charlotte Tilbury, and more—plus emerging paddock style icons like Chloe Chambers and Alba Hurup Larsen.
