In Las Vegas, everything is bigger, better and yes…different. So, when the Formula 1® made their debut on the Las Vegas Strip last year, they made sure to make it a super star-spangled spectacle. Apart from the blockbuster opening ceremony and it being one of the hottest tickets in town, the race itself was one of the best that season had to offer. It’s no surprise that big brands are queuing up to get a piece of the action, but one brand has gone above and beyond with their activation at this year’s Grand Prix.
Duracell, one of the world’s leading battery manufacturers, will be the Official Battery Partner of the Formula 1 Heineken Silver Las Vegas Grand Prix 2024. Duracell has also been sponsoring F1 race team Williams Racing since 2022 after signing a multi-year agreement. Their race cars – currently driven by Alex Albon and Franco Colapinto – have proudly featured the iconic Duracell Coppertop on the car’s airbox. The team kits and driver’s helmet visors also carry Duracell logo and colors. But this year, Duracell is applying their ‘Built Different’ mindset to its sponsorship on the track. Duracell is proud of being ‘Built Different’ given they are the only battery brand with Power Boost Ingredients™ inside.
