Jeremy King of Attest
(Picture: Handout )When Boots, Ocado, Klarna and Bloom & Wild want to know why a certain kind of person is not (yet) buying their toiletries, food, debt, or flowers, they turn to a 2015 start-up founded by ex-McKinseyite Jeremy King. "I realised how incredibly difficult it was to get live, accurate, or customised data about what firms’ potential customers actually wanted," he explains, and set up his Shoreditch firm, Attest, to do just that.
