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Creative Bloq
Creative Bloq
Technology
Georgia Coggan

The Ford logo is suddenly causing major confusion online

Ford logo in two versions.

Few logos carry such weight and history as that belonging to car manufacturer Ford. The logo design is as iconic as the brand itself, and one that is cemented into consumer consciousness. Isn't it? Actually the design is currently causing some major head-scratching online, thanks to a viral TikTok that brings attention to a part of the logo many never even noticed was there.

The Ford logo should be pretty simple to remember since, unlike many car logos it is basically just a wordmark. There are no leaping animals or abstract shapes here, just the word Ford written in cursive. As presenter Monica states, though the setting of the logo has changed over time, the wordmark itself has always remained the same – meaning you should be able to pick the correct version from a line-up, right? But the question is: does the logo have a curlicue on the F, or doesn't it? Check out the video below and decide for yourself.

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