When you pick up a packet of atta, a bottle of cooking oil or a health drink for your family, the words on the label can matter as much as the price. “100% atta”, “cholesterol free”, “clinically proven” and “healthy” are the kinds of claims that can influence what goes into a shopping basket, particularly when consumers are trying to eat better or make informed choices for their children.
But how much should shoppers trust these promises?
