“The focus is on products that completely replicate the exact body design”: Fender is finally speaking out on its cease-and-desist strategy. We reveal the company’s endgame, how it plans to work with rivals and who it’s really going after

Fender Stratocaster.

Fender has broken its silence over its ongoing cease-and-desist strategy, clarifying its position as it looks to enforce legal protection for the Stratocaster.

Last week, it was revealed Fender had sent cease-and-desist letters, allegedly to multiple US builders, as part of a renewed campaign to police its right to the Stratocaster body shape.