UP Entertainment celebrates its 20th anniversary in October with a large footprint for its family-friendly content across cable (UPtv, which launched in 2004, and Aspire TV), subscription streaming (UP Faith & Family and AspireTV Plus) and free, ad-supported TV (FAST) services (Aspire TV Life and Cine Romantico). In addition, the brand has recently expanded to include acquisitions GaitherTV Plus, featuring country, gospel, bluegrass and Christian-music content, as well as a partnership with Christian-themed, kids-targeted SVOD service Minno.
Spearheading UP Entertainment’s business operations is CEO Charley Humbard. The cable veteran has steered UPtv to a top-50 Nielsen ranking among cable networks in households thus far in third-quarter 2024 — up 10 spots from the second quarter.
