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Evening Standard
Evening Standard
Entertainment
Amy Francombe

The five new brands to name drop this London Fashion Week

London Fashion Week is back, and although the SS24 season welcomes back titans like Burberry, JW Anderson and Erdem, the schedule is also fizzing with exciting new names.

It’s all thanks to incubators Fashion East and the BFC’s NEWGEN (which is celebrating its 30 year anniversary with a £2 million injection from the Government’s Creative Industries package), which has helped the British Capital remain a lightning rod for emerging fashion talent. With an unprecedented 137 (!) designers set to showcase in a mix of physical and digital events between the 15th and 19th of September, there’s no shortage of up-and-coming, soon-to-be-stratospheric names to keep an eye out for. Such as…

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