Social media influencers are often maligned for their vapidity, but as the Russian army moves across Ukraine some of Russia’s biggest digital influencers have become beacons of resistance. Many are speaking out about their unease at the speed and brutality with which the Russian president is leading his country to war. Ukrainian influencers, meanwhile, are also braving the risks of attack from the advancing army to make sure to document the horror of war in mainland Europe.
Some of Russia’s biggest names in the digital sphere have spoken out against war. The daughter of Dmitry Peskov, Vladimir Putin’s press secretary, posted a message reading “No to war” on her Instagram story, before quickly deleting it. Max Galkin, the husband of Alla Pugacheva, and one of Russia’s biggest stars, posted a black square on Instagram and the message “Нет войне!” (“no to war!”) to his 9.4m followers. Fashion designer Svetlana Taccori took time out of Milan fashion week to post a photo holding a Ukrainian flag and the same message. Influencer Lova Olala painted the Russian and Ukrainian flag on each cheek and the caption “I have nothing to say”. The independent Russian journalist Ilya Varlamov has posted regular photos and videos highlighting Russian brutality, calling for a cessation of violence in Ukraine.
