OOH, fancy standing in front of a billboard all day? Saatchi and Saatchi has teamed up with a supplements brand to provide London with “sunlight-inspired, light-emitting” billboards to help us cope with the depression associated with that peculiar phenomenon known as Blue Monday. The idea is that if you stand in front of these things, your serotonin levels soar and you move on with a big smile.
I have a trick to beat that: how about going to the pub with your colleagues and having a nice hot whisky? Then going home for a warming stew? Because there is, I maintain, a causal connection between the latest mad, counter-seasonal trend of January abstinence and the feeling of depression now associated with the third Monday in January.
