With a project name - ‘Destiny’ - the clues were all there, albeit hidden in plain sight for only the most curious - or the Beyoncé super-fans to work out. However, as I entered the elegant Moet Hennessy headquarters - a stones’ throw from Victoria station in London, I was still very much in the dark about what I was about to taste, my sleuthing abilities pushed to their limits.
After various NDAs were signed, and checks by brand representatives that my phone was turned off and its camera thoroughly covered up I was led into the boardroom where two glasses were set up in front of me, a nondescript, unlabelled bottle of dark sprit lurking ominously on a side table.
The only familiar sight was the beaming face of Dr Bill Lumsden, LVMH’s extraordinary spirits maker and the man behind such spirited delights from Glenmorangie and Ardbeg single malt whiskies, which immediately put my mind at ease. With the cloak and dagger act over, Lumsden got down to the business of explaining what ‘Project Destiny’ - or SirDavis - was all about.
