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The Conversation
The Conversation
Aram Sinnreich, Professor of Communication Studies, American University School of Communication

The fediverse promises social media without Big Tech – if it can avoid familiar pitfalls

In the fediverse, you can have your own social media platform but also connect to many others. Aram Sinnreich, CC BY-ND

You’ve probably noticed lately that a lot of people are trying out alternatives to the big social media networks X, Instagram and Facebook. For example, after Elon Musk bought Twitter in 2022 and started allowing far more disinformation and hateful content on the site, renamed X, advertisers and users started backing away. More recently, Meta’s decision to roll back hate speech rules has prompted many people to consider leaving Instagram and Facebook.

Some of the most popular new destinations include “federated” services like Mastodon and Pixelfed, as well as the quasi-federated Bluesky. Federated means decentralized – rather than one central service, like X, federated systems have tens of thousands of servers. They also tend to be nonprofit and community-run.

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