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Creative Bloq
Creative Bloq
Technology
Joe Foley

The Fantastic Four controversy shows AI has ruined poster design

Fantastic Four poster.

Another day, another case of suspect AI art from a major brand. This time it's the turn of Marvel Entertainment, whose Fantastic Four: First Steps posters are being picked apart by fans, some of whom think they've spotted tell-tale signs of AI image generation.

Marvel denies it, and insists that an AI image generator wasn't used to make the artwork. It might well be telling the truth. Some of the "evidence" of AI being picked out could just as easily be the result of rushed compositing in Photoshop. But since there's no knowing any more, which means people are quick to suspect AI. It seems a shame that the controversy is overpowering the glory that is The Thing character design.

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