The wedding market has changed: from the recent rise of the anti-bride aesthetic to varied bridal trends, championing unique designs, the unconventional, and personal is finally at the top of bridalwear's agenda.
Since 2019, the contemporary bridal shop, The Fall Bride, founded by Annelise Sealy, has been at the forefront of this movement. After struggling to find bridalwear that resonated with her style, Sealy opened the boutique with the modern-day, independent bride in mind. Founding The Fall Bride as a destination for women who don't relate to mainstream bridal offerings and yearn for a relaxed yet elevated alternative to wedding dress shopping.
