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France 24
France 24
World

'The explosion triggered this nostalgia': Instagram archive documents Lebanon’s rich fashion history

Instagram Lebanon Beirut FRANCE 24 Observers Civil War
Left: Lebanese model Mona Ross in Beirut in the early 1970s. Right: Vacationers by the sea in Jounieh around the same time. © Lebanon ministry of Tourism and Sabine Zreik Layoun

From professional fashion photography to family snapshots, the Instagram account “Lebanese Fashion History” documents Lebanese life via images of the fashion and social upheaval of the late 20th century. Its creator, an Australian fashion designer with Lebanese roots, told the FRANCE 24 Observers team what inspired him to create the first archive of Lebanese fashion history.

Australian fashion designer Joe Challita launched the Instagram account “Lebanese Fashion History” in March 2021, garnering 22,000 followers to date. Challita lives in the United Arab Emirates but his family is originally from Lebanon. The designer dedicates his free time to this online public archive of Lebanese fashion history.

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