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The Economic Times
The Economic Times
Business

The experience economy is reshaping consumer finance

Ask a young professional today what they are saving for, and the answers are increasingly different from those of a generation ago. Where previous generations often planned around tangible milestones - a first home, a car, children's education or retirement, today's aspirations are just as likely to centre on experiences.

An overseas concert. A trek through the Himalayas. A culinary tour in Southeast Asia. A weekend at a Formula One race. A destination wedding. A long-awaited family holiday.

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