Baking is a tough business. Every morning from 6 a.m. customers want a tasty product to start their day. Margins are small, and competition intense (lots of people can make a mediocre bread roll). Demand is choppy but predictable—the morning rush, the lunchtime spike, the homeward commute. Be ill-prepared for Christmas and face the danger of fumbling your most profitable time of the year.
Bastian Nominacher, cofounder of European AI unicorn, Celonis, comes from a family of bakers in Munich. A computer-gaming enthusiast, he would help his father use new digital technologies to run the five-generation business more efficiently.
