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Fortune
Fortune
Alicia Adamczyk

The Eras Tour is here, and it's a gold rush thanks to Swifties shelling out on fashion and flights

Taylor Swift at the 65th GRAMMY Awards (Credit: Axelle/Bauer-Griffin/Getty Images)

Taylor Swift's highly-anticipated Eras Tour kicks off Friday in Arizona, and fans have spared no expense to attend: On tickets, travel and accommodations, and their outfits, many of which were purchased or created by hand for the event.

Julia Gretz garnered goodwill among fellow Swifties when she posted her Taylor-made outfit on TikTok. Gretz thrifted a jean jacket and added rhinestones and pink fringe, perfect for a Lover-themed look. She added a skirt, pink cowboy boots she already owned, and a t-shirt as finishing touches; she estimates the whole ensemble, including the pieces she already owned, cost about $150. Though she lives in Virginia, the 25-year-old will drive to Pittsburgh to see the show, staying with friends and family to keep costs down.

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