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Newslaundry
Newslaundry
Prateek Goyal

The enigma of BlueKraft: The narrative factory behind Brand Modi

Read the previous instalments of this series here and here.

On September 24, 2025, thousands of people were on the streets of Leh demanding statehood for Ladakh, jobs and constitutional protection for a fragile high-altitude ecology. Within 72 hours, that was no longer the conversation.

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