Ever since BMW said it would build an electric M3, reports flooded the internet claiming the car would carry the iM3 badge. However, that won’t be the case. When the production version of the M Concept Neue Klasse arrives next year, it’ll borrow the name from the gas-powered sports sedan the company has been selling since 1986. Yes, to the dismay of some purists, the electric M3 will be called… M3.
The confirmation comes from none other than the man calling the shots at BMW M. In an interview with Bimmer Today at the Goodwood Festival of Speed over the weekend, Frank van Meel set the record straight: