We expect Apple to announce its new iPhone 15 lineup sometime in September including all-new Pro and Pro Max models. Rumored to feature an A17 Bionic chipset, an improved camera array featuring a periscope lens, a new multifunction action button, and the introduction of the USB-C port as standard. All-in-all, Pro and Pro Max models look set for some big changes — price included.
Much of what we expect comes via a wave of EU regulations forcing Apple’s hand on design and leaks by reliable tech tipsters. However, Bloomberg’s Mark Gurman may have given us our clearest picture yet of the iPhone 15’s premium tier models — and why a potential price bump might be the best thing for users in the long run.
