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Windows Central
Windows Central
Technology
Adam Hales

“The early signs are encouraging”: New data suggests Xbox is winning back gamers and rebuilding momentum

Xbox Asha Sharma YouGov
Xbox logo glowing bright green against a dark background, with rising stock charts, market data, and an upward trend line highlighting growth and positive momentum.

As we all know, Xbox has a new CEO in Asha Sharma, and as we also likely know by now, the company has undergone a noticeable reset. From leadership reshuffles to rebranding itself as XBOX, there has been no shortage of changes over the past few months, all of which have been positive.

Now, somewhat surprisingly, political research company YouGov has taken a closer look at XBOX's recent performance among gamers in the U.S..

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