A tourism logo needs to be fairly universal if it's going to promote a country or city in various parts of the world. Sometimes countries will choose a graphic mark that can overcome language barriers or several lockups with text that can be changed for different markets. But very often, the English version of the country's name is used as an international default.
Dubai rather ingeniously came up with a different solution: a logo that depicts the emirate's name in both the Roman alphabet and Arabic script. But people aren't sure if it works (see our pick of the best typographic logos for more inspiration).
