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The Conversation
Gediminas Lipnickas, Lecturer in Marketing, University of South Australia

The ‘doorman fallacy’: why careless adoption of AI backfires so easily

Weichao Deng/Unsplash

Artificial intelligence (AI) is rapidly becoming commonplace, despite statistics showing that only approximately 7% to 13% (depending on size) of companies have incorporated AI into their regular business workflows.

Adoption in specific business functions is far higher, with up to 78% of companies reporting use of AI tools in at least one business area. And more than 90% of companies plan to increase AI investment within three years.

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