Remember when buying a new TV or monitor was simply about picking the biggest screen you could afford? Those days are long gone. Display technology has evolved into a veritable art form, where those who push the boundaries of innovation are rewarded with delivering jaw-dropping results, providing consumers with ever-improving visual feasts for their eyes.
Enter TCL CSOT (China Star Optoelectronics Technology) – a company at the forefront of this display revolution. At the recent 2024 Global Display Tech-ecosystem Conference (DTC2024), the company unveiled advances that might just change how we think about screens forever. And there’s plenty to be excited about.
Breaking new ground in display tech
The headline announcement at DTC2024 was two-fold – the launch of APEX (TCL CSOT's advanced display technology brand), and the game-changing news on the development of mass-producing inkjet printing OLED technology. The latter isn't just another manufacturing milestone – it's a huge breakthrough that promises to make premium display experiences more accessible, while being kinder to our planet in the process.
TCL CSOT launched its advanced display technology brand, APEX, with a new value proposition: "Amazing pleasant display experience, Protective reliable vision health, Eco-friendly sustainable green and low carbon, and X unlimited future imagination." Leveraging core technologies such as HVA, HFS, IJP OLED, FMM OLED, MLCD and MLED as well as the use of eco-friendly materials and energy-saving technologies, combined with AI and more cutting-edge technologies, APEX is built on the brand core of "PACE TO APEX".
"To achieve long-term sustainable development, we must intensify innovation efforts and create genuine value to break through the industry's internal competition," explains Jun Zhao, Senior Vice President of TCL Technology and CEO of TCL CSOT. "Amazing pleasant display experience, protective reliable vision health, and eco-friendly sustainable green and low carbon solutions – these are the cornerstones of our vision for the future."
Innovation you can see
Let's talk about what these innovations actually mean for your viewing experience. The World's First 2.8K IJP QD-EL Display (14") isn't just about impressive numbers – it's about bringing vibrant colours and wide viewing angles together with refresh rates so smooth that they make everything look more lifelike. Whether you're immersing yourself in the latest blockbusters or binge-watching your favourite series, this display technology takes visual quality to a whole new level.
For the professionals among us, TCL CSOT’s First Mass-Produced 4K IJP OLED Professional Display (21.6") is another ground-breaking bit of kit. This isn't just another high-resolution screen – it's professional-grade tech that combines cutting-edge manufacturing with performance that demanding users need for precision work.
Mobile users haven't been forgotten either. The World's Lowest Driving Power Consumption OLED Display (6.36") tackles one of modern technology's biggest challenges head-on – battery life. Through clever circuit design, this display reduces power consumption by an impressive 31%, meaning more screen time and less charging time, reducing power costs in the process.
And for those who dream of the ultimate home cinema experience, The World's Best Picture Quality LCD TV Display (85" WHVA) delivers something truly special. With cinema-grade colours and ultra-wide viewing angles, it's no surprise this display has earned its crown as North America's top LCD TV. Whether you're watching the latest blockbuster or hosting a gaming night, this is the kind of screen that makes every pixel count.
Building upon 11 years of continuous research and innovation, TCL CSOT's IJP OLED technology has achieved significant leaps and breakthrough in technical specifications, establishing new industry benchmarks. TCL CSOT has amassed a significant number of patents in the IJP OLED field, covering a wide range of applications including notebooks (NB), monitors (MNT), and televisions (TV). TCL CSOT's breakthrough in the mass production of IJP OLED is not only a milestone in its commercialization process but also marks the beginning of a new round of technological revolution in the display industry. IJP OLED technology, with its advantages of better image quality, lower power consumption and longer lifespan, will inevitably lead technology towards goodness and lay a solid foundation for the independent development of display technology.
Beyond traditional displays
TCL CSOT's "3+2+N" strategy might sound like a mathematical formula, but it's actually its roadmap for the future. Breaking it down: they're focusing on TV commercial display, IT, and mobile communications (that's the "3"), automotive and professional displays (the "2"), and exploring countless new applications in fields like healthcare and education (that's where "N" comes in).
It's an approach that recognises displays are no longer just about entertainment – they're integral to how we work, learn, and live, across all manner of daily activities and functions. Our portals to work, play, and entertainment, if you will.
Looking ahead
The display technology landscape is changing rapidly, and TCL CSOT is helping shape where it's heading next. Its transformation from a panel manufacturer to a comprehensive scenario-based display solution provider isn't just corporate speak – it's about understanding that different scenarios demand different solutions, whether that's gaming, professional work, or watching the latest must-see TV series.
With its focus on delivering amazing display experiences while protecting both vision health and environmental sustainability, TCL CSOT is tackling the challenges that matter. The innovations unveiled at DTC2024 aren't just about better pixels – they're about better experiences, better efficiency, and ultimately, a better future for display technology.
