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The Guardian - AU
The Guardian - AU
Technology
Kate Lyons

The demise of Twitter: how a ‘utopian vision’ for social media became a ‘toxic mess’

Twitter Inc. Elon Musk X Axel Bruns Belinda Barnet United States Oprah Winfrey Chelsea Clinton Donald Trump Pew
Workers remove letters from the Twitter sign in San Francisco
Twitter’s ‘three pillars’ of verification, moderation and its trust and safety team were dismantled swiftly after Musk acquired the platform at the end of 2022. Photograph: John G Mabanglo/EPA

If anything is emblematic of the demise of Twitter, it is the rise and stall of the account of Oprah Winfrey.

Oprah joined the platform in 2009, tweeting for the first time live from her wildly popular TV show: “HI TWITTERS. THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY.”

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