A dealer can lower your car payment without lowering the price of the car. One common way involves stretching the loan an extra 12 months, which reduces the amount due each month but gives interest more time to accumulate.
That distinction matters because a smaller payment can make a deal feel dramatically easier without making the vehicle cheaper. The CFPB specifically warns consumers to compare the loan amount, APR, term, monthly payment, and total cost rather than focusing on the payment alone.