Like it or loathe it, Scottish football's next TV contract is now set in stone.
Confirmation arrived earlier this week amid a raft of claims and counter-claims on a deal that has everyone talking. There are those who feel the £30m-per-season, seven-year agreement with Sky Sports has sold the game short, while others have contended there's little else to be done when theirs is the only offer on the table.
That debate will doubtless simmer on for a while yet but with the new arrangement confirmed from 2025-2029, it's perhaps time to start looking at what this could mean in practice. A key point is a marked increase in the number of Scottish Premiership matches Sky have the rights to show. That number has jumped from 48 to 60 with the premise being this will result in wider coverage of the top-flight and all it has to offer. However, it's worth noting that just because Sky have the right to show 60 games, it doesn't mean they necessarily will.
