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Marie Claire
Marie Claire
Lifestyle
Clementina Jackson

The Cult of Clio Peppiatt: How an Independent London Designer Took the Bridal World by Storm

Designer clio peppiatt in her london studio.

Even if you haven't heard of Clio Peppiatt, you've almost certainly seen her dresses. They've been worn by everyone from Taylor Swift, Ashley Graham and Julia Fox to Blackpink's Jisoo over the years, and are instantly recognisable by their heavy hand-beading, intricate embroidery, mini hemlines and flirty front slit. In short: exactly what you'd want to wear for a fabulous party. Which is precisely what led to the Paris-born, London-based designer to dip her toe into bridalwear—that, in turn, changed her brand forever.

Founded a decade ago from her bedroom in Lewisham, Clio Peppiatt's eponymous label was based around the idea of preserving traditional crafts, but reimagining them for a contemporary audience. "A love of art and craft goes back generations in my family," she explains. "My parents both work in the art world, my great-grandmother was a lace-maker specialising in women's gloves, and my grandmother taught me how to embroider and sew. It was something I loved doing with her and my mum when I was little—I spent a lot of time making little outfits for my dolls."

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