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Latin Times
Latin Times
Lifestyle
Azucena Salazar

The Crown of South American Tourism: Peru Wins Six Awards and a Fourth Consecutive Title

Peru Tourism United States Travel South America Machu Picchu Amazon
A traveler looking out at the stunning turquoise waters of Lagoon 69, surrounded by majestic snow-capped mountains and a waterfall in the Áncash region. (Credit: Photos: Emilie Ristevski / Perú Travel)

The Briefing

  • Peru won six trophies at the 33rd annual World Travel Awards South America on Sunday, October 11, sweeping five destination categories — cuisine, culture, nature, overall destination, and sustainable tourism — while Machu Picchu held its crown as the continent's top tourist attraction.
  • It is the fourth consecutive year Peru has claimed South America's Leading Destination title, after first securing the honor in 2023 and holding it without interruption since.
  • The United States is Peru's second-largest source market in 2026, with 255,000 American visitors arriving through May — accounting for 18.6% of total arrivals — as the government targets 4 million international tourists for the full year.
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