The Super Bowl is not just a football game. It’s also an endurance test for viewers, who have to sit through a parade of ads that are meant to be bigger and better than anything else on television.
For the 2026 Super Bowl, one 30-second commercial reportedly cost around $8 million, and some brands even parted ways with $10 million for the most expensive airtime on television.
And yet, for all that money, some brands used their spots to make viewers scratch their heads.
