
The Cotswold farmhouse look takes its cues from precisely that, English farmhouses and cottages, particularly those honey-hued stone farmhouses dotted around the West Country, and huge flagstones underfoot, open roaring fires, the use of natural fibers and textiles. The overall effect is clean and uncluttered, with an inherent sense of simplicity.
When it comes to brands nailing this aesthetic, we don't need to look any further than The White Company. This calming, hushed, and natural look is their domain - think soft cashmere, crisp linens, marbled wood, and neutral felts. At Christmas time, when many other retailers are a riot of colour, full of whirling, glittering candy canes and 4ft Father Christmas figurines, this one brand is a much-needed hushed voice amongst all the festive madness, with beautiful, simple, and timeless Christmas decor ideas.