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The Conversation
The Conversation
John Haddad, Professor of American Studies, Penn State

The costume maker who convinced Hersheypark to embrace candy mascots and ‘chocolatize’ their old-timey theme park

The park, with its name originally two words, Hershey Park, opened in the early 1900s when Milton Hershey built it for his chocolate factory workers and their families. Mitchell Layton/Getty Images

A theme park has to have an identity. If you want to know the two things that Hersheypark does especially well, just approach the entrance.

There you will meet a friendly candy mascot – perhaps a Hershey bar, Reese’s Cup or Jolly Rancher. Soon thereafter, you will encounter Candymonium, one of the park’s newest colossal roller coasters. These marvels of engineering elevate riders as high as 210 feet (64 meters), send them through dizzying loops and corkscrews and propel them at speeds as high as 76 mph (122 kilometers per hour).

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