Ricoh has just introduced Grad ND Simulator – a function that I called "the coolest camera feature I've ever seen" when OM System debuted it earlier this year – to its flagship Pentax cameras.
There's just one thing: it's being introduced as a "premium feature", which means you have to pay $79.95 to unlock it on the Pentax K-1 Mark II or K-3 Mark III (including the K-3 Mark III Monochrome).
