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Will Simpson

“The concert is underpriced and has been for a long time”: Live Nation CEO seems to suggest that gig ticket prices are too LOW

Live Nation Michael Rapino Beyoncé Ticketmaster
Golden Ticket.

Proof, if proof were needed that those at the top live truly live on a different planet to the rest of us comes from Live Nation CEO Michael Rapino, who has said that concert tickets are “underpriced”. Really.

Speaking at CNBC and Boardroom’s Game Plan conference, Rapino was comparing concert tickets to sports events. “Music has been underappreciated," he said. "In sports, I joke it’s like a badge of honour to spend 70 grand for a Knicks courtside (seat). They beat me up if we charge $800 for Beyoncé.”

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