The common perfume mistake I made for years - until an expert told me not to

A close up of a woman with curly hair and wearing a towel, spraying perfume onto her wrist/ in an orange and purple watercolour template.

Spraying perfume on your wrists and subsequently rubbing them together is perhaps the most iconic way of applying fragrance - but what if I told you it can actually do more harm to those perfectly balanced notes than good?

When it comes to our signature long-lasting perfumes, whether your collection comprises the best perfumes for women or more niche milk perfumes, we understandably want their chic and impression-making blends to linger - especially as they're often the most expensive items in our arsenals. And while we can of course seek out vetted formulas proven to last all day long, even the more concentrated blends might still fall short if you're making this common application faux pas.