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Fortune
Fortune
Chris Morris

The co-founder of a Canadian private equity firm explains why he just acquired the internet's biggest adult entertainment site

Solomon Friedman MindGeek PornHub ECP Entertainment Internet United States Ethical Capital Partners Fortune
Pornhub (Credit: Emanuele Cremaschi/Getty Images)

News last week that a Canadian private equity firm has acquired MindGeek, the parent company of Pornhub, the adult entertainment industry’s largest streaming site, caught many by surprise. After all, adult entertainment is not generally seen as a common investment vehicle for a PE firm.

But Solomon Friedman, co-founding partner of Ethical Capital Partners (ECP), tells Fortune the firm sees big potential in the space—and even more in the technology that powers them.

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